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The 1Malaysia logo is expected to be widely used by ministries and local companies to signify the support for the 1Malaysia concept and principles behind the "People First, Performance Now" ideals.

Prime Minister Datuk Seri Najib Tun Razak said many may have already noticed that in the past month or more, many nationally-recognised local companies had introduced into their advertising campaigns, a logo, very similar to the 1Malaysia logo, which can see be seen on his 1Malaysia website.

This is a conscientious and voluntary effort by many government linked companies (GLCs) and local companies, to show their support for the 1Malaysia concept and the principles behind it, he said.

"Although the logo represents the expectations and call for a united Malaysia, based on its principles, I have also communicated that this logo goes beyond a concept that is demonstrated through a 'People First, Performance Now' touch points campaign.

"The number '1' can represent various meanings, being the best, at the top, time commitments and uniqueness, among others," he said in his blog www.1Malaysia.com.my.

The Prime Minister added that in the near future, the logo would become more prominent - in its various manifestations - as companies start featuring the logo more frequently.

He said: "That means, wherever they appear, you will be ensured that the companies' best efforts will reflect the 'People First, Performance Now' principle. Whether you are queuing up to pay your bills, or submitting an application, this logo will serve as a commitment that your needs will be attended to effectively, in the same spirit."

Najib added that in due course, a selected number of ministries would also roll out pilot implementations in the same principle of public service and the performance of such ministries at key public touch points would be monitored to ensure successful implementation.

Once it achieves the desired result in terms of elevated level of service, the government intends to roll out this service system on a larger scale, he said.

"All entities, whether ministries, agencies, the private sector or education institutions are invited to adopt this logo as a commitment to delivery. My only wish is that this is used responsibly and the commitment is honoured. By using this logo you are accepting accountability, and accepting constructive response from those you serve.

"This principle I believe resides no longer in the sphere of the administration, but applies to all Malaysian organisations as a crucial ingredient towards embracing a culture of high performance," he said in his blog.